Coexistence of Tourism and Nature

In the project "Coexistence of Tourism and Nature" we have designed the first integral tourist product (ITP) of the Obsotelje and Kozjansko, developed the model of network marketing of the ITP, created promotional materials and carried out promotional activities. With the achieved results of the projects we have made the firsts steps towards greater recognisability of the Obsotelje and Kozjansko area as an area of natural tourism, we have taken advantage of the development potentials of the area and develop the motto "Coexistence of Tourism and Nature".

Project activities are sustainable because they have set a foundation for further promotional activities and management of the ITP marketing model. Cooperation of all stakeholders in tourism has created conditions and ideas for future project cooperation.

Biking in Obsotelje and Kozjansko

The aim of the project is to bring to the area more bikers for short vacations, bikers who wish to bike on their holidays (they search for destinations that offer biking), daily bikers (interested in shorter circle routes) and competition bikers who want to take part in biking events. We are aware that the number of biking tourists is rising and that they are a valuable target group especially for less developed areas. The project will contribute to better recognisability of the entire area as well as the recognisability of the area as a biking destination.

Other projects:

• Phare 2000 "Training of Local Tourist Guides"
• Phare 2000 "Women Entrepreneurship as an Opportunity for Employment in the Rural Areas"
• Employment Service of Slovenia "Care for Better Skills of the Active Population in the Area of the Subregion Obsotelje and Kozjansko"
• Phare PFP "Preparation of the Research for Stimulation of the Economic Development in the Kozjansko Region"
• Slovenian Tourist Board "Tourist Map of the Obsotelje and Kozjansko"